Your Path To Online Business Growth
We offer more than just services. We offer our knowledge, our care and our support to fulfilling your requirements. Here is how you can build your business online.
1. Choose Domain & Buy Hosting
Think of your website as if it is your store online. A Domain is the address (www.yourcompany.com). Hosting is like the land you purchase before building your store. The website is then built on the land (hosting) and accessed through the address (domain). Through our mother company, Eyetech, we have access to a fully fledged domain and hosting services. What this means to you is that you have more control and customer support.
2. Build Your Website.
As Eyelead we can help your company choose what web solutions you need, create an online presence and manage it on your behalf. Whatever you need related to online business, we can help you set up, manage and improve your corporate presence across the years.
By talking with your people we get to understand your requirements and provide you with relevant choices that fit your needs, budgets and expectations. We prefer using internationally recognised standards so that you have a service that is flexible when it comes to technological changes.
3. Update & Manage Your Website
Like you wouldn't eat a vegetable that goes bad, neither will you have a good impression from a broken website. A website needs care like anything does. The greatest mistake a company can do is to have a website that is not customer friendly. A website needs to convey that it is ready to take on business even if the web is not your primary source of business.
It is better not to have a website than one that is not working as intended. We can help you to manage the website so it is up to date and conveying the right message. We can offer copy writing services, provide website support, do website changes and provide for the functional needs of your website. We bring to your website a content, technical and marketing acumen so you have it covered from all angles.
4. Embrace Social Media Marketing
Social media has become a major platform in connecting with, communicating to and promoting to your target audiences. We help companies to manage their social media portfolio, ensure they have the right content, manage enquiries, set advertising campaigns and give advisory to manage their social media.
5. Be Found Through SEO, PPC & Search Engine Marketing
To be found through search engines there are different steps that one would need to take. The first step is to ensure that your website complies with Google's and other search engine's preferences. The second step is to align the website and its pages with the keywords you would like to appear in, especially those that are searched for the most.
Thirdly we recommend that you update the website regularly and fill it with content relevant to your needs. Fourth we recommend sharing your content and promoting it through different media and sites. Finally we can help you promote yourself over Google & other search engines. We can offer these services together or separate providing the relevant strategy at each stage to increase the ranking of your website and be found in the right places.
6. Leverage Email Marketing
Email Marketing is where you leverage the power of lists. You are able to maintain relationships with your clients even when there are thousands. Email marketing generates a great deal of sales when used correctly. It is not about sending adverts to your list. That is spam. Yet when you are sending valuable content to your customer to educate him about what you believe in and how s/he can solve problems, email marketing becomes a sales tool.
7. Create A Digital Marketing Strategy Yearly
Whether through our services or as a stand-alone, we can help you to set up a digital marketing strategy for your business. A strategy is needed to define your objectives, a set of actions to achieve those targets and a plan for your costs. It is choosing the right strategy that make or breaks your online marketing activities
8. Have Holistic Online Marketing
Online Marketing is about finding a need and service it in a profit table fashion. It is more than advertising online. Online marketing is a process that allows your company to find the right customers for you.
We start by looking at your needs, help you come up with a strategy, prepare the content for your campaigns and manage the promotion process. This we can do over a stretch of time or periodically so that we provide monitoring and knowledge when is needed.